Apps

shutterstock_133131995Developing an app seems like a daunting task, but it is just like following a recipe with a few choices along the way. You first determine which platforms you will focus on. The immediate choice is iOS, with Android, Windows Phones, Blackberrys and HTML5 devices also being options. You then determine if you want to target individual consumers, or businesses.

From there, the process is strategy, design and development.

Strategy:

  1. Determine your scope. Discuss your apps’ functionality, market position, and overall goals. Brainstorm your needs and discover creative strategies to elevate your product.
  2. Research your competition. Determine the market’s receptiveness to your app idea.
  3. Strategize. Start to detail out designs, create drafts, charts and data models and determine your schedule and required resources.

Design:

  1. UI (User Interface) and UX (User Experience). Create a product that is responsive, easy to control and receptive to feedback.
  2. Brand Development. Nail down your brand identity and ensure that branding is consistent throughout. Reflect your goals, target audience and core values.
  3. Technical Architecture. Create back-end systems to support your model and allow for easy updating and improvements.

Development:

  1. Create for different platforms. After determining your scope, design your app to be accessible on all devices from tablets to smartphones, from Apple to Android.
  2. QA (Quality Assurance) Testing. Run your app through it’s paces, allow for an alpha and beta test to allow users outside the development team to play with your designs. Determine failsafes and the strength of your back-end databases.
  3. App Support. Even after launch, make sure to have a team in place to update your app by adding new features and fixing bugs. Respond to user’s complaints and compliments. Market your app pre and post-launch allowing for your app to remain high on it’s respective marketplace lists.