Having a concrete e-commerce site is the best foundation for your online business. Since the primary focus of your website is to sell your product, you have to make sure that the customer is getting the best online experience available. A perfect e-commerce website will have just the right balance of information, design and product. Your website should be extremely inviting and easy to navigate; encouraging users to come back for future purchases. Having an e-commerce website puts a lot of extra pressure on having the perfect user experience. Here are some of our tips to having the perfect e-commerce site:
- Mobile Optimization: Native or Experience mobile sites are a must for your e-commerce website. Since bringing users to your website is your primary goal, you need to make sure that your website is easily accessible and easy to navigate on mobile. Having an app for checkout and purchases is best, as it could provide extra features not available on a mobile site.
- SEO is key: E-Commerce businesses should have a large emphasis on SEO practices. Your online ranking will have a direct affect on your bottom line. Whatever your product is, you want to make sure that potential customers are able to easily find you when doing a looking on a search engine.
- Focus on security: There are a lot of extra challenges when having an e-commerce site. You have an obligation to your customers to keep their personal and credit information safe. Always reassure your customer that any information shared on your website is secure, confidential and won’t be sold to any third parties. Always provide options to pay with credit card or PayPal; some customers prefer PayPal and their added customer protection.
- Easy checkouts: Make checkouts simple and painless. Allow users who use Google checkouts to auto populate their information. Let users check potential shipping fees early on in the process to avoid any confusion.
- Email Marketing: Use the information you receive during checkouts for email marketing. Collect data based on your consumer’s purchases and browsing history to help market their next purchase. Only send emails to customers who have given you their information and opted in for email marketing.