Emails are currently the most used form of digital communication; they’re a familiar and flexible way to communicate without being too invasive. Users are able to access their email anywhere at anytime through their smartphones, computers and tablets; which makes emails the perfect form of communication for potential consumers. Because of this, it’s important to make sure your emails are enticing and concise with your brand; consumer get hundreds of emails daily and if they only have time to read a few, you’d want to make sure it’s yours. To create the perfect marketing tool (emails), data collection and data management will be necessary; which will in turn lead to profits.
These powerful tips will help ensure that a well-crafted email strategy is in place:
- Create a strategy for data collection: Data collection is the key element to email marketing. Always ensure that there is an opportunity for data collection; you need to make sure your customers are given the opportunity to share their data without too much inconvenience or annoyance. Make sure forms can be quickly and easily filled out; offer extended forms for more complex information.
- Mobile is the future: Your form needs to be mobile friendly. Mobile searches surpassed web searched in 2015, meaning more and more consumers are accessing your site through their phone or tablet. Any forms or data collection tools should be simple; opt in for having a dropdown menu instead of letting customers put in any answer, format text and buttons for web and mobile access. Emails must be optimized for mobile; ensure your subscribers are receiving a satisfying mobile experience or your emails will be quickly deleted.
- Don’t make generic email blasts: Any email sent out to consumers needs to be directly addressed to them and feel personalized. Based on the data you’ve collected, all offers should be specifically targeted to subscribers based on their location, age or gender. Collect extra data from your subscriber’s browsing history on your site; use this for recommendations or future offers. Make sure your email is up to date and relevant; if an item is out of stock don’t include it. Only send emails to customers who have given you their information and opted in for email marketing. You are more likely to lose a subscriber (and customer) if you send them an email and haven’t received permission to contact them.
- Encourage your consumers to share offline: Encouraging your subscribers to share your content on social media is definitely a great marketing tool; however, you should also encourage your subscribers to share your product privately. Encourage consumers to forward your emails, share your product, or promote it through word of mouth.
- Having a “cart” is key: Encouraging your subscriber to place items in their cart is extremely beneficial to help closing a sale. If a customer abandons their cart mid purchase use your collected data to remind them that the items is still available. If they still haven’t made the purchase in a reasonable amount of time, offer incentives or discounts to help close the sale.
- Follow up: It’s extremely important to follow up on purchases. Provide opportunities to get feedback on both the product and shopping experience. Remind your customers of new models and upgrades or when it’s time to replace the item.
Email marketing is a powerful tool. Having a concise data collection and management platform is the key in generating revenue. Engaging your customers with direct and specific content is just another step to helping increase your bottom line.